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Salt life store

The Fishing Village’s Next Catch!

Last month, we shared details about the new coffee shop, How You Brewin, which will be coming soon to The Pompano Beach Fishing Village. This month we are thrilled to announce that a Salt Life retail store will also be part of the Village, taking the space next to the coffee shop at the base of the beautiful parking garage.

Salt Life is a leading ocean lifestyle brand embracing those who love fishing, diving, surfing, beach fun, sun-soaked relaxation, and everything in between. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, Salt Life has grown through widespread distribution and coast-to-coast retail stores under the auspices of the international company Delta Apparel.

The Pompano Beach location is estimated to open in early 2023 and will be the company’s 23rd location and 14th in the state of Florida.

“Pompano Beach is the perfect location as the store will have great visibility to AIA, and we will be located right at the entrance to the Pier, which is full of people “living the Salt Life” every day!” shared Salt Life marketing director, Katie Auz.

The store will boast an aesthetic similar to other locations with a clean, colorful, ‘love for the ocean’ design complemented by elements such as a floor that resembles water, gray and white washed finishes, a buoy chandelier and natural light.

Customers at the Pompano Beach location can expect to find a full line of performance and lifestyle apparel, as well as Salt Life sunglasses, footwear, gear and swimwear.

“We are particularly excited about our ladies’ swim expansion which is already a hit with our audiences. Being a coastal community, customers will be able find everything they need for an adventure-filled day out on the water at Salt Life,” continued Auz. Plans for the opening are still in the works but we Salt Life will make a big splash!

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